Our Process
Supercharge your customer engagement with Tribal Media’s tailored email marketing solutions. Dive into a world where compelling content meets strategic execution, turning your subscribers into loyal customers.
Goal Setting and Strategy Development
We’ll help you define clear objectives for your email campaigns, whether it’s brand awareness, sales conversion, customer retention, or re-engagement. Understand the target audience’s demographics, preferences, and buying behaviors and determine key performance indicators (KPIs) to measure success.
List Building and Segmentation
We consult you on using ethical methods to grow your email list, such as opt-in forms, content offers, and events. We then can segment the list based on criteria like purchase behavior, demographics, or engagement levels to deliver more personalized content.
Content Creation and Design
We will work with you to craft compelling email content that resonates with your audience. This could be newsletters, promotional offers, product launches, or informative articles. We then will design responsive email templates that are visually appealing and optimized for all devices.
Testing and Optimization
We conduct A/B tests to determine which email elements (subject lines, CTAs, design) resonate most with your audience. Then, we analyze metrics such as open rates, click-through rates, and conversion rates to identify areas for improvement. Lastly, we optimize email send times and frequency based on audience engagement patterns.
Campaign Execution
Let our team schedule and send out emails using a reliable email marketing platform such as Mailchimp. We ensure compliance with regulations like the CAN-SPAM Act or GDPR, which pertain to permissions and unsubscribe options.
Analysis and Reporting
Post-campaign, we analyze the performance based on the KPIs set in step 1. We will collect insights on subscriber behavior, segment performance, and content engagement. We then use the data to refine strategies, improve content, and plan future campaigns more effectively.