Krysty completed her undergraduate degree at Pennsylvania State University (PSU) with a major in business management and a concentration in marketing. She launched Tribal Media in 2010 and has successfully consulted hundreds of companies on social marketing and online advertising strategy. In her role at Tribal, she oversees all creative direction and spearheads all digital ad placement and strategy. In 2019, she launched a sister company, Birdhouse Outdoor; a premium out-of-home advertising company based in Scranton.