In today’s fast-paced digital landscape, video marketing has emerged as a highly effective way for businesses to connect with their audience and drive meaningful results. Vertical videos are the most engaging way for businesses like yours to connect with their audience. Help lower your cost-per-action by an average of 12% and keep your audience more engaged with video ads that follow Meta’s 5 best practices. Keep the following in mind when creating videos to promote your events, services and products.
1. Film Vertically
As mobile usage continues to dominate, vertical videos are perfectly tailored to fit mobile screens, increasing the likelihood of capturing customer attention. Vertical videos take up more space on mobile screens and are more likely to capture customer attention. Start optimizing for video ad formats like Reels and Stories by filming vertically in a 9:16 aspect ratio.You can also use Ads Manager’s media cropping tool to customize your 9:16 videos for other placements like Feed and in-stream videos.
2. Capture Attention in the First 3 Seconds
In the fast-scrolling world of social media, you have only a few seconds to make an impact. Showcase your most important message—like event details, a special offer or a popular service—within the first 3 seconds of your video. Include your logo or company name to make your business more memorable.
For the best results:
- Keep your ad copy under 300 characters
- Place copy near the center of the video to fit within safe zones
- Use an emoji in the caption for visual appeal
3. Make Your Videos Entertaining, Relatable and Digestible
Follow these 3 tips to keep your customers engaged with videos that are:
- Entertaining: Ask a question, use eye-catching visuals, or add humor to encourage people to watch until the end.
- Relatable: Show the day-to-day process of running your business by sharing behind-the-scenes footage.
- Digestible: Use text and audio to make it clear what you’re promoting and what you want your audience to do next.
4. Experiment With Sound
Sounds can add an extra layer of appeal to your videos. Use sound as a delightful addition to your videos, whether it’s music, voiceover or sound effects. When creating a video or Reel for an ad, use original sounds you create or download royalty-free tracks and sound effects from Meta’s sound collection.
5. Put a Face to Your Business
Including people in your videos helps potential customers relate to your business. In fact, Reels ads with a human presence had a 25% higher CTR than those that did not.
Campaigns with lower production value also drove higher ad recall than campaigns with higher production value, so focus less on perfection and more on being relatable to your audience.
Vertical videos have proven to be a powerful tool in the digital marketing landscape, enabling businesses to engage their audience effectively and achieve remarkable results. By implementing Meta’s 5 best practices for creating compelling vertical video ads, you can lower your cost-per-action and keep your audience captivated. Embrace the potential of vertical videos, and watch your social media marketing efforts soar to new heights!
Get Meta’s Best Practices for Vertical Videos
Plus, learn how to use your existing images to create videos with templates in Ads Manager and Instagram.
Source: Meta for Business
Disclaimer: This blog is provided by Tribal Digital Media for informational purposes only. We aim to provide accurate and timely information but make no claims, promises, or guarantees about the accuracy, completeness, or adequacy of the information contained in or linked to this blog post.
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